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Promoting Awareness and Enabling Policy Framework for Environment and Development Integration in the Mediterranean with Focus on Integrated Coastal Zone Management

The project is located in 10 SMAP Mediterranean countries, namely: Morocco, Algeria, Tunisia, Egypt, Jordan, Israel, the Palestinian Authority (the West Bank and Gaza), Lebanon, Syria, Turkey and the EU.

Project partners are: MAP/PAP, MAP/Blue Plan and the World Bank/METAP.

The project will last for 3 years. Within the overall objective of the SMAP III, it will contribute to the improvement of the enabling environment in beneficiary countries by strengthening the partnership between the EU/SMAP, MAP and the World Bank in order to ensure the proper allocation of resources and sustainable implementation of the SMAP III.

The project consists of two components:
- the first relating to the environment and development and implemented by the Blue Plan and METAP; and
- the second relating to coastal zones and implemented by PAP/RAC and METAP.

A specific objective of the latter is to promote awareness on the value and state of the coasts, and to provide support to the project countries in strengthening and modifying the existing national-level enabling environment, including policy, institutional and legislative framework.

Particular attention will be dedicated to establishing linkages between this project and other SMAP III ICZM projects, as well as with other ongoing ICZM activities, through integration of activities, workshops, sharing human resources and jointly implementing the Awareness Raising Campaign. The main purpose of the above-stated activities is to increase efficiency, create synergies and avoid overlapping.

Project activities, stages and outcomes

Project activities, stages and main outcomes are represented with the following diagram:

ICZM component activities, stages and outcomes

ICZM Project component activities can be divided into three stages:

I Initiation and ICZM Policy Brief preparation (2006)
II Capacity building & Awareness Promotion (2006 - 2008)
III Supporting policy reform (2006 -2008)

[I] During the Initiation stage, the project activities were developed in detail, the project teams were established, and the proposals for the activities in the third stage were developed. Within this project particular attention is given to promoting ICZM by using different media. To that end, during this stage of the project, the ICZM Marketing Strategy was prepared, and sent to all team members for comment. By preparing the ICZM Marketing Strategy, efforts were made to make ICZM more attractive, as well as to find the best ways for ICZM promotion. ICZM Policy Briefs aim to point out the coastal issues and to offer recommendations on the matter. They will be produced by national consultants with the help of internationally recognised experts, and with the assistance of national advisors, PAP and METAP. The purpose of this communication tool is to convince the top policy-makers on the urgency of the coastal problems and on the need to adopt the preferred course of action outlined, and, therefore, to serve as an impetus for action. All Policy Briefs should be focused on some of the key critical issues, since a generic policy review can be rather weak. The issues that may raise attention, like the Cost of Environmental Degradation (COED) in coastal zones / artificialisation of a coastline/ an ad hoc development of projects and activities which intensify the use of the coast/ coastal urbanisation/ coastal erosion / coastal tourism / institutional framework for ICZM/ legislative framework for ICZM / marine spatial planning / coastal landscaping / climate change/ sea level rise / marine oil pollution / coastal pollution / socio-economic processes in the hinterland /etc., should be selected. In the process of preparation of the national Policy Briefs, the national consultants, who would be of high standing and have access to relevant policy-makers, would:

  • identify and consult the staff and policy-makers at all relevant national ministries, agencies, NGOs and other organisations, which could be considered as stakeholders;
  • organise meetings and consultations with stakeholders in order to create ownership of the project and to secure a participatory approach;
  • organise the high-level meetings with the ICZM Sectoral Ministry(ies) for the PAP/METAP staff for the approval and adoption of Policy Briefs.

If there is an SMAP III ICZM project in the country, project partners are to be asked to participate in the selection of the key issue, as well as in the preparation of the Policy Briefs.

[II] Within the Capacity Building group of activities, a series of workshops to present and promote Policy Briefs, with the participation of the high-level policy makers, will be held in the countries of the project. One ICZM briefing will be held for the National Advisor and National Consultant, and one more for NGOs. In 2007, one regional workshop on the Cost Benefit Analysis, and two sub-regional workshops on the ICZM policy will be organised. Finally, within the project several CoED and SEA assessments will be done.

[III] Within the Awareness Promotion, besides the workshops and the high-level meetings with the top policy-makers, an Awareness Raising Campaign on the value of the coast will be implemented. A key event within this Campaign will bethe Coast Day dedicated to promoting the vision of the sustainable coastal development. The event is going to be organised in the countries of the project but the idea will be promoted among the PAP/RAC international network of institutions and organisations working on coastal management. During the campaign, a special emphasis will be given to the media, especially TV, since it is considered to be the most powerful awareness raising tool. Moreover, promotional materials will be produced, including brochures, the web-site and the TV advertisement. The TV advertisement should last up to 1 minute with the key message that only the integrated management approach can help achieve a sustainable development of the coastal zones.It is believed that the Coast Day will strongly raise awareness among general public, and above all, the decision makers, on the importance of our coasts today and on the need for using ICZM as a management tool for our future coasts.
The launch of the Coast Day is planned for October 2007. Afterwards, it is planned that the Day would be celebrated annually.

The activities related to Supporting policy reform include the actual implementation of the policy reform that was urged for within the Policy Briefs. These activities will be implemented only in the countries that show readiness and willingness to undertake the recommended reforms. At the initial stage of the project, the National ICZM Forum is to be established. The purpose of this Forum is of an advisory nature, and its task will be to push for the policy reform that will be recommended within the Policy Briefs. If there is already a body in the country responsible for ICZM (like in Tunisia or Algeria), the Forum won't be established, but its tasks will be implemented by the project team in the country, in co-operation with/within the ICZM body/agency. The same will be done in the countries where there is no need for the creation of a new body since the existing body/council can perform these tasks. Finally, within this project, feasibility studies for investments in institutional strengthening, infrastructure and promotion of bankable projects to rehabilitate and protect valuable coastal zones will be implemented.

Key to the project success

A key to the project success are the human resources. Their task will be to convince the top policy-makers on the importance and urgency of the coastal problems and to create an impetus for change. Therefore, the selection of the national team members will be one of the most important tasks in the project.


Additional sources of information

- Strategic guidance for the preparation of the ICZM Policy Briefs, - ICZM Marketing Strategy,
- Project Implementation Manual,
- Horizon 2020 Initiative,
- Blue Plan Report "A sustainable future for the Mediterranean",
- Strategic Overview on ICZM in ten Mediterranean countries,
- Recommendations of national SMAP workshops,
- Recommendations of ICZM workshops,
- Priority issues in the Mediterranean environment by EEA,
- National Action Plans by GEF, and
- Comments made on the draft Protocol on ICZM.

Mediterranean Workshop on Integrated Coastal Zone Management (ICZM) Policy (Alghero,Sardinia,  19-21 May 2008)



"This project is funded by the European Union"


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